About

Let’s challenge a culture that’s normalized likes, follows, and views as the end goal of online discourse. Let’s tackle our biases, and subvert the assumption that more of the same is all that we want. Let’s remember that self-expression is a weapon for some and a responsibility for others, a birthright that’s birthed rights and toppled titans alike. It can bring us together or tear us apart. There’s more at stake than good reads and good vibes.

Sharing is more than a button.
Art is more than a number.
Careful is more than music.

It’s easy to be complacent.
Let’s be more.


Careful is a collection of writers, photographers, and videographers based out of Toronto, Ontario. Through thoughtful and inventive multimedia storytelling, we aim to push the state of music discourse forward. Join us as we celebrate the power of art and those who wield it.

Interested in collaborating? We’d love to hear from you. Contact us at carefulsubmissions[at]gmail.com.