Playlists

Let’s Be More.

Careful is a collection of writers, photographers, and videographers based out of Toronto, Ontario. Through thoughtful and inventive multimedia storytelling, we aim to push the state of music discourse forward. Join us as we celebrate the power of art and those who wield it.

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There was no grand announcement before @realgarcons’ opening set for @songsbyralph, but that doesn’t mean they didn’t immediately make their presence known. With eccentric grace, @deelo danced his way into the spotlight as @julianstrangelove laid down the tracks and set the tone for the rest of the night, taking us on a musical odyssey through space and time; among our destinations: 70s funk, 80s disco, 90s house, contemporary R&B, and more. It’s all there if you listen closely, and if you can’t, it’s probably because that whirlwind of a concoction has already whisked you away, body and soul. The sounds, the colours, the energy — the wonderful world of Garçons is something to behold. Written by Jamaal Azeez and photographed by @teamziyaad for @bemore_careful. • • • #Toronto #Ottawa #Music #BeMoreCareful #Garcons #Ralph #LiveMusic

There’s this belief out there that pop music can’t rock the house in the same way we often envision other musical gatherings, but one need only step foot into the pit of @songsbyralph’s headlining show at @thegreathall to realize how misinformed that perception is. The ground shaking beneath our feet was less a consequence of loud bass than it was a product of the crowd’s desire to dance and and get groovy with wild abandon. That Ralph continues to invoke that kind of reaction with music grounded in intimate personal conflicts — staying connected during long-distance relationships, for example, or holding on to who you are despite the passing of time — speaks to her immense talent as a performer and as a storyteller. Written by Jamaal Azeez and photographed by @teamziyaad for @bemore_careful. Thank you to Ralph's team for having us! • • • #Toronto #Music #BeMoreCareful #Ralph #TheDarcys #Tobi #LiveMusic

With the abundance of talent in Toronto – and lack of infrastructure to nourish it – it’s understandable why young artists are leaving home to pursue new opportunities. However, @thisisfridaee’s WANDERLUST transformed a local venue, The Smiling Buddha, into a space for artists to thrive. @officialtoi opened up the show with positive reaffirmations about oneself. Speaking out on the cookie-cutter expectations of the entertainment industry, she urged the audience to embrace their gifts and empower others to do the same. Afterwards, @goldiglock treated the fans to an energetic performance, both on and off stage. He reiterated the sense of community we should uphold, reminding us that we all came together to celebrate art. Finally Fridaee graced the stage in a reflective outfit; a visual representation of the positivity she reciprocates. Her music, while fun and upbeat, were sonic reminders of her life, each illustrating a different memory. Concluding her moving set, Fridaee told the audience, “No matter what you go through, you just gotta do you. Break out and be you”. As the rising star invited fans on stage, I overheard someone’s take on the night: “She’s really good. It sounds like it’s on the radio.” If listeners are already suggesting commercial success, maybe our homegrown talent will find opportunities in their own backyard. Photos by: @itsprobablyabynaya @mac.downey @teamziyaad for @bemore_careful • Thank you to Fridaee for inviting the team out! We loved working with you! • • #Toronto #Music #BeMoreCareful #LiveMusic

“We’re travelling through hip-hop history tonight,” @djmelboogie proclaimed shortly after taking the stage at Adelaide Hall, implicitly urging the crowd to strap in and brace themselves for what can only be described in hindsight as a pure lyrical onslaught — one haymaker of a line after the next, not a face in the crowd that wasn’t scrunched. Joined by @blckgrlnxtdr, @therealeternia, @michiebadgyalmee, @leiladey, and @obuxum, @thesororityyz issued an aggressive musical statement on their past, present, and future legacies. Too often, the term “female hip-hop” is employed to hierarchically separate the contributions of female artists from those of their male counterparts. But if it's all about the bars, then you best pay attention. Across the spectrum, it doesn't get much harder than this. Written by Jamaal Azeez and photographed by @teamziyaad for @bemore_careful • • • #Toronto #Music #BeMoreCareful #TheSorority #LiveMusic

We just released an article detailing the intimate experience of a @maddee_ & @young.clancy show. A video was also put together by @theyoungkevin for a visual summary of the night. You can find the entirety of the concert documented over on carefulblog.com. Link in bio! • • • #Toronto #Music #BeMoreCareful #MADDEE #YoungClancy @collectifnude @burdockbrewery

A noise complaint can't silence @justjohnforreal and the @blankcanvasgallery team. We went behind the scenes to document the making of the NOISE music video. Link in bio! 📸: @teamziyaad • • • #Toronto #Music #BeMoreCareful #JustJohn #NOISE @gladstonehotel @scarborougharts @torontoartscouncil

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