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Careful

Let's Be More.

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Let’s Be More.

Careful is a collection of writers, photographers, and videographers based out of Toronto, Ontario. Through thoughtful and inventive multimedia storytelling, we aim to push the state of music discourse forward. Join us as we celebrate the power of art and those who wield it.

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“We’re travelling through hip-hop history tonight,” @djmelboogie proclaimed shortly after taking the stage at Adelaide Hall, implicitly urging the crowd to strap in and brace themselves for what can only be described in hindsight as a pure lyrical onslaught — one haymaker of a line after the next, not a face in the crowd that wasn’t scrunched. Joined by @blckgrlnxtdr, @therealeternia, @michiebadgyalmee, @leiladey, and @obuxum, @thesororityyz issued an aggressive musical statement on their past, present, and future legacies. Too often, the term “female hip-hop” is employed to hierarchically separate the contributions of female artists from those of their male counterparts. But if it's all about the bars, then you best pay attention. Across the spectrum, it doesn't get much harder than this. Written by Jamaal Azeez and photographed by @teamziyaad for @bemore_careful • • • #Toronto #Music #BeMoreCareful #TheSorority #LiveMusic
We just released an article detailing the intimate experience of a @maddee_ & @young.clancy show. A video was also put together by @theyoungkevin for a visual summary of the night. You can find the entirety of the concert documented over on carefulblog.com. Link in bio! • • • #Toronto #Music #BeMoreCareful #MADDEE #YoungClancy @collectifnude @burdockbrewery
A noise complaint can't silence @justjohnforreal and the @blankcanvasgallery team. We went behind the scenes to document the making of the NOISE music video. Link in bio! 📸: @teamziyaad • • • #Toronto #Music #BeMoreCareful #JustJohn #NOISE @gladstonehotel @scarborougharts @torontoartscouncil
Our behind-the-scenes look at the @thesororityyz's SRTY shoot is live! Check out the warm moments that made the night special. Link in bio! 📸: @teamziyaad • • • #Toronto #Music #BeMoreCareful #TheSorority #SRTY #srtyszn
#ICYMI we documented a behind-the-scenes look at @thesororityyz's latest music video, SRTY. Follow the link in our bio for more photos from the night. 📸: @itsprobablyabynaya • The ladies are also going on tour. Check out @thesororityyz account for more details • • #Toronto #Music #BeMoreCareful #TheSorority @freekeysha @itsmepagliacci @lexleosis @haviahmighty
"On March 8th, we had the pleasure of witnessing the success of @istolethesoulfm's second radio pop-up; this time for International Women's Day. The 12-hour event, which took place at @daismedia, was coordinated by @jayemkayem and @ohyeahpaulchin alongside a lineup of incredible creators from around the city, including @lastnamelorde whose wall of portraits was one of the highlights of that day. The initiative is much more than what meets the eye; it's a space for people to connect, express, and manifest. The small space felt massive, housing creatives who are currently pushing boundaries for others and themselves. Toronto lacks what it needs right now to nurture the creativity and talent it's home to. Simply put, @istolethesoulfm is one of the stepping stones this city has been waiting on". Written and photographed by @itsprobablyabynaya. • • • #Toronto #Music #BeMoreCareful #ISTSfm #internationalwomensday

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